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JobDescription :


The Role:

Develop and manage a variety of Platts regional and global marketing programs to meet the demand generation needs and strategic goals of the organization.


The Location:Houston Texas

The Team:

Team is a collection of fun, , and enthusiastic individuals, working in fast paced environments around the world, who provide critical information to a highly complex and volatile global industry.


The Impact:

Will become the expert in identifying and implementing the most effective marketing channels, in the most targeted and segmented ways to achieve the financial objectives for the business.  Work to build and maintain our customer base as well as the brand and reputation of Platts in the marketplace.


What's in it for you:

The opportunities for growth include field marketing team management, taking on a more global role or developing the global strategic direction of the business.


Responsibilities:

Planning – Develop and implement tactical regional marketing programs that are fully aligned to campaign objectives and  business goals.  The programs should generate leads, retain existing customers, promote industry awareness/benchmarks, help strengthen the Platts brand and shorten the sales cycle.

Execution –Launch and manage specific marketing programs following established process, brand standards and standards for quality as expected at Platts. This includes copy writing, project management, negotiations, budget reconciliation, internal communications and making adjustments as necessary.

Analysis – Responsible for synthesizing the results data and market insights to inform and guide optimization and future planning.  This includes being  responsible for tracking the status of leads and opportunities from marketing programs are in the sales cycle and capable of understanding and articulating the business results from activities.

Communication – Effectively communicate the marketing plans ensuring clear objectives and setting expectations with primary stakeholders.  This will include creating an annual marketing plan that demonstrates the programs’ alignment to the priorities of the business and their contribution.

What We're Looking For: 

“ We are looking for a good marketer who is enthusiastic, ready to learn new things, strong work ethic, not afraid of working hard but having fun too.”


 
Basic
 Qualifications:

  • Strong  B to B marketing experience
  • Educational Requirements-Bachelor’s Degree in a related field (Marketing degree a plus)
  • Proven ability to design and implement campaigns involving integrated multi-touch campaigns that involve the marketing of thought leadership assets along with a problem/solution approach.
  • Expertise in balancing the desires of the stakeholders with the needs of the Platts business and the specific objectives associated with the marketing programs
  • Knowledge of marketing products/services to the energy  industry a plus
  • Experience in persona-based marketing programs whereby identifying personas and using insights as part of building out a program.
  • Experience within complex matrix structure  often involving global stakeholders in various departments
  • Knowledge of marketing subscription-based product lines.
  • Excellent written and oral communication skills and comfortable communicating at many level
  • Advanced multi-tasking skills and time management skills
  •  

Preferred Qualifications: 

  • Data management background with proficiency in syndicated loan data as well as bonds and notes. 
  • Strong data management and business process skills. 
  • Strong Excel and Access skills. 
  • Strong written and verbal skills as well as being comfortable communicating with senior and executive level management at external firms.

 


About S&P Global Platts

At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with conviction. We’re the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.

S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence.For more information, visit www.platts.com

To all recruitment agencies: S&P Global does not accept unsolicited agency resumes. Please do not forward such resumes to any S&P Global employee, office location or website. S&P Global will not be responsible for any fees related such resumes.


S&P Global is an equal opportunity employer committed to making all employment decisions on the basis of merit, capability and equality of opportunity, and without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or any other basis prohibited by federal, state or local law, or any other characteristic that has no bearing on a person’s ability to perform his or her job.
Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

Job ID :
226788
Posted On :
4-19-2017
Location :
Houston, TX US
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