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S&P Global Careers

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JobDescription :


S&P Global is the world's foremost provider of financial market intelligence, including independent credit ratings, indices, risk evaluation, investment research and data. With roughly 20,000 employees, including wholly owned affiliates, located in 21 countries, S&P Global is an essential part of the world's financial infrastructure and has played a leading role for more than 150 years in providing investors with the independent benchmarks they need to feel more confident about their investment and financial decisions.

Position Summary 

The Director of Digital Customer Acquisition and Experience is responsible for the end-to-end acquisition and retention of customers through digital channels, by working in close collaboration with each division and, as relevant, their respective digital teams.

This role has an omnichannel approach to everything, and is accountable for the strategy, execution and performance of S&P Global campaigns across multiple digital channels, as well as for influencing the overall digital presence of S&P Global and its divisions.

Lastly, the role is responsible for maintaining our client-centric behavior and for optimizing the overall customer experience, agnostic of channel. This role will also have a high level view into the overall S&P Global customer strategy, as it is relevant for every division.

Key Responsibilities:

  • Understands the overall customer strategy and optimize the omnichannel customer experience

  • Is responsible for establishing appropriate KPIs and drawing insights with clear implications for the website performance or customer journey improvements

  • Understands the VOC and collaborates with all divisions to ensure customer centricity and an optimal digital journey, from acquisition to conversion to retention

  • Conducts research to better understand the digital customer and its ecosystem, what the customer values and how to deliver a differentiated experience to the customer

  • Drives profitable customer behavior and journey: profitability segmentation, customer acquisition, customer retention, customer loyalty, satisfaction, and improving the customer experience

  • Acquires users through digital channels, by closely collaborating with each divisions to understand and help achieve their commercial goals

  • Retains users, moving them through the conversion funnel, converting lapsed users into active users and creating stickiness with the user experience

  • Oversees all digital campaign strategy, agency relationships and technical execution for acquisition and retention of digital customers

  • Work with all divisions to establish metrics for tracking interaction with customers across all digital platforms and divisions; partners with analytics team in each divisions to create engagement strategies for the different  audience segments and to optimize targeting and tactics

  • Leads alignment of acquisition and retention tactics within omnichannel marketing campaigns, ensuring a coordinated plan across all touchpoints

  • Tests new ways to reach users and pilots new programs to drive retention

  • Collaborates with content teams to drive viewers to other relevant content within the S&P Global websites

 

Qualifications:

  • 7+ years in product management and other customer-focused roles

  • Business degree; MBA preferred

  • Knowledge of and experience in digital marketing

  • B2B financial services experience a plus

  • Proven track record of hiring, developing, coaching and building a high performance team

  • Proven experience of formulating and implementing digital acquisition and retention strategies

     

    Location: New York or Washington DC


About S&P Global

At S&P Global, we don’t give you intelligence—we give you essential intelligence. The essential intelligence you need to make decisions with conviction. We’re the world’s foremost provider of ratings, benchmarks and analytics in the global capital and commodity markets. Our divisions include:


    • S&P Global Ratings, which provides credit ratings, research and insights essential to driving growth and transparency.
    • S&P Global Market Intelligence, which provides insights into companies, markets and data so that business and financial decisions can be made with conviction.
    • S&P Dow Jones Indices, the world’s largest resource for iconic and innovative indices, which helps investors pinpoint global opportunities.
    • S&P Global Platts, which equips customers to identify and seize opportunities in energy and commodities, stimulating business growth and market transparency.

 

To all recruitment agencies: S&P Global does not accept unsolicited agency resumes. Please do not forward such resumes to any S&P Global employee, office location or website. S&P Global will not be responsible for any fees related such resumes.


S&P Global is an equal opportunity employer committed to making all employment decisions on the basis of merit, capability and equality of opportunity, and without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or any other basis prohibited by federal, state or local law, or any other characteristic that has no bearing on a person’s ability to perform his or her job.
Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

Job ID :
226031_2
Posted On :
5-31-2017
Location :
Charlottesville, VA US
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