The Role: The Digital Program Manager is part of the digital marketing team; their focus will be on results from all digital marketing and social media activity (planned for and implemented) by S&P Global Platts Marketing and Conferences team. The role will involve SEO, SEM, and marketing automation as well as advising on best practice in support of our global commodity and business objectives/priorities to achieve lead generation and revenue goals.
The Impact: The Digital Program Manager will work across Marketing & Conferences to maximize results from digital activity. They will review and refine user journeys and conversion rates in relation digital activity both inbound and outbound across the globe to relevant audiences to drive awareness, education, lead generation and revenue.
The Career Opportunity: This role sits within Marketing but operates across a number of departments across the company, and at a Corporate level. Their stakeholder map will focus heavily on the Marketing & Conferences, Technology as well as Content & Analytics groups and will involve working with people across EMEA, Asia and the Americas and will involve travel to those regions.
The Team / The Business: The individual will be joining the Digital Demand Center team, which is part of the Global Marketing & Conferences department. This team helps set the standard for understanding the global buyer and customer journey, so that Platts can deliver a great customer and brand experience in support of business objectives, revenue goals, customer retention, product evolution and content amplification. Proactively collaborating with the wider business, the Demand Center is able to deliver the right message, with the right content, at the right time, to the right people - demonstrating the relevance and value of Platts to generate revenue.
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We’re the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.
S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com